What is a business analyst?

How to reduce losses through effective solutions? Select the right technological tools for your business? Make a failing department profitable? Attract good talent and increase productivity? These issues are all dealt with by business analysts, professionals little-known in SMEs. By reading this article you will find out what a business analyst is and how they can help you as entrepreneurs.

The business analyst is a professional who most of the time has a background in information technology and process analysis. Thanks to his skills and knowledge, the business analyst manages to identify the problems of a department and even a company. Its role is to find the failures in a process from clear and objective data. He can even dissect the stages of a process, such as business development, recruitment, etc. Whatever the project, the business analyst is there to propose solutions that will allow the company to improve. 

The business analyst takes you further.

By being too involved in a situation, like your business, it sometimes happens that you lose sight of the essentials. The business analyst allows you to see the situation objectively and make the right decisions for the organization. This new perspective helps to understand the issues and the strategy to resolve them. This is how business analysis takes executives and their companies further than they would have thought, both in terms of profitability and the company’s influence on the market. 

How can the business analyst help you?

The business analyst has a plan, before even carrying out his organizational analysis, he knows that it must meet your objectives and those of the company. He will carry out an assessment of several elements of the company to design a tailor-made strategy. In all cases, this efficiency specialist will ensure:

  • Support the mission, vision and objectives of the company.
  • Align the measures with the objective to be achieved.
  • Explain the changes and the results that will follow. 
  • Implement the measures and see to the fixes.
  • Decrease or control resistance to changes as needed.

It is also important to know that the business analyst’s goals will remain realistic, but the means to achieve them will be clearer and more tangible. The time to reach the objectives will be shorter thanks to the intervention of the business analyst. These are the advantages of its intervention in business. 

What the business analyst is not!

Faced with the growing popularity of business analysis, many professionals call themselves business analysts. In fact, this professional is not a management consultant, nor a computer technician, nor a generalist who knows several disciplines on the surface. He is a specialist who masters and has solid experience in business processes and strategy. If you would like to hire a business analyst, please pay special attention to their work experience, continuous development and approach. These elements will tell you more about the expertise of this professional.

What is business analysis?

To fully understand the role of a business analyst, one must also understand business analysis. Although there are several definitions of business analysis, it can be said that it is a discipline with the objective of creating value within a company, by evaluating internal processes and all factors related to its effectiveness or performance. It is not a single process, it is rather an integrated, tailor-made approach that is primarily based on facts and concrete results. Only a business analyst with concrete and validated expertise should intervene in a company. 

Strategy, action, results:

You should know that business analysis is used to achieve measurable results through a strategy faithful to the company. The role of the business analyst is, at the tactical level, to bridge the gap between the various stakeholders necessary to achieve the objectives. For example, a company that wishes to improve its web presence will be recommended by competent professionals. 

When to use the services of a business analyst

  • Business start-up:  It will be the point of reference for entrepreneurs who want to build their business on solid foundations and avoid sometimes costly mistakes. It will clarify the direction to be taken and ensure that the resources are in place to be successful. 
  • Business Growth  : The business analyst knows how to propel a business towards sustained growth. By evaluating internal processes, he will be able to reinforce problematic areas that hinder productivity.
  • Improvement or prevention:  Companies face various issues such as generational succession, deficits, loss of customers, crisis management, technological modernization, etc. No matter the challenge, the business analyst will be an ally in improvement and prevention. 

Business analysis and SMEs.

SMEs occupy an important place in the current market. True job creators, they are also the most innovative in terms of growth. Although their growth opportunities are endless, it happens that some SMEs are less equipped to meet their challenges. This is why WizeBA makes business analysis accessible to all companies. A real investment, Wizeba offers a concrete approach that leads to results quickly. Business analysis services are particularly aimed at executives who want to align and propel their business based on their vision.